Now working with training providers across the UK

We fill your beauty & aesthetics courses. Every single one.

From advertising to enrolment — we handle the full pipeline so your team just enrols the learners who show up.

The only UK marketing agency built exclusively for beauty, aesthetics, nail, hair and laser training providers. One provider per area.

80+
Learners enrolled
4
Classes filled
1
Provider per area

Built For Real Training Providers

Sarum Digital works with training providers delivering genuine, structured qualifications and adult-learning programmes. This includes:

Beauty training academies
Nail training centres
Aesthetics training providers
Hair and barbering academies
Laser and advanced beauty training centres
VTCT Skills-approved centres
Providers using the Advanced Learner Loan facility
Providers delivering Level 3, Level 4 and other recognised qualifications
Colleges and independent training organisations
Providers operating from one or several training locations

We are not an agency for salons looking for treatment bookings. We specialise in helping training providers attract, screen, follow up and register suitable learners for upcoming course dates.

Qualification areas: Beauty Therapy, Nail Technology, Aesthetics, Hair & Barbering, Laser Treatments, VTCT Approved, Ofqual Regulated, Advanced Learner Loans

The Problem

Referrals and Facebook posts are useful. They're not a predictable enrolment system.

The problem appears when course dates increase, locations expand or larger cohorts need filling consistently.

Course dates approaching with spaces still available

Promotion starts too late or stops after the first wave. By the time staff notice, there's no time for a proper campaign.

Enquiries not contacted quickly enough

Staff are teaching or managing learners. Enquiries sit for hours or days. By then the learner has moved on.

Too much time on unsuitable learners

Hours spent speaking to people outside the area, wanting a different course, or unable to meet funding conditions.

Social enquiries become unmanageable

DMs, comments, lead forms, WhatsApp — all in different places. Someone replies once, then nothing.

Learners book but don't show up

Without reminders, document instructions and confirmation, registration no-show rates stay high.

Follow-up depends on memory

One person chases well. Another replies once. Results are inconsistent because there's no system.

No visibility into what's working

You know ad spend. But cost per enquiry, per eligible learner, per booking, per enrolment? Invisible.

The 10-Step System

One connected process from enquiry to enrolment

Not a list of names. A complete pipeline built around your courses, dates and registration process.

01

Course Campaign Strategy

We map your qualification, location, dates, funding route, eligibility rules and capacity before anything goes live.

02

Learner-Focused Advertising

Targeted ads built around the real reasons adults consider vocational training — loans, qualifications, schedules, deadlines.

03

Course Landing Page

Each course gets a dedicated page with qualification, funding, eligibility, schedule and next step.

04

Initial Eligibility Screening

A survey filters for age, location, residency, qualifications and availability — catching mismatches before staff get involved.

05

Automatic Follow-Up

Phone, SMS and email follow-up so no enquiry sits waiting for someone to remember.

06

Registration Booking

Qualified learners book themselves in — choosing a date, seeing documents to bring, with rescheduling options.

07

Registration Reminders

Confirmations, document checklists, day-before reminders and missed-appointment follow-up.

08

Enrolment Pipeline

Every learner visible from new enquiry to enrolled. Your team sees what needs attention at a glance.

09

Staff Alerts

Notifications for bookings, cancellations, missing documents and approaching capacity.

10

Performance Reporting

Clear cost per enquiry, per eligible learner, per booking, per enrolment — so you always know what each student costs.

How It Works

Three stages. No chasing.

01

We learn your courses, dates and process

We map your qualifications, eligibility criteria, registration process, funding routes and capacity before anything goes live.

02

Enquiries are screened and followed up automatically

Learners see targeted ads, complete an eligibility survey and get followed up by phone, SMS and email — no enquiry sits waiting.

03

Qualified learners book themselves into registration

Eligible learners book their own appointment, get reminders and arrive prepared. Your team doesn't chase anyone — they just enrol them.

Your App

One system instead of spreadsheets, WhatsApp and memory

Your team gets a purpose-built app to manage registrations, track attendance, recover no-shows and see the full pipeline — included with your service.

  • Enrolment pipeline from enquiry to enrolled
  • Attendance tracking and no-show recovery
  • Automated Google review requests
  • All communications in one inbox
  • Performance dashboard and reporting
  • Staff notifications and alerts
See all app features

Your Existing Channels

Already getting enquiries? They should all flow through the same system.

Your website

Organic visitors captured and followed up automatically.

Facebook & Instagram

Social enquiries screened and followed up — not replied to once and forgotten.

Email lists & past enquiries

Previous contacts re-engaged and filtered through eligibility checks.

Referrals & word of mouth

Referral contacts enter the same pipeline as every other source.

Is This Right For You?

Built for providers ready to fill courses — not everyone

This is for you if

  • You deliver funded or privately paid qualifications in beauty, aesthetics, nails, hair or laser
  • You have approved courses with confirmed start dates and available capacity
  • You want a predictable way to fill cohorts beyond word of mouth
  • You have a registration process that learners need to complete
  • You are willing to share course details and feedback so the system improves

This is not for you if

  • You are a salon or clinic looking for treatment bookings
  • You do not yet have approved courses ready to deliver
  • You want to buy a list of leads without structured follow-up
  • You need a general marketing agency for branding or social content
  • You offer short CPD workshops or non-accredited taster sessions

How It Works With Us

We fill your courses. You focus on teaching.

Qualified learners book themselves into registration. Your team just enrols them. We handle everything from the first ad to the day they walk through the door.

Everything handled

Advertising, screening, follow-up, booking and reminders — the full pipeline managed for you.

One provider per area

We never run competing providers in the same catchment. Your area is protected.

Full pipeline visibility

See exactly where learners are in the process and what's working through your dashboard.

Pricing is tailored to the number of courses you want to fill. We'll confirm everything on your call — no surprises.

Results

Working with a real training provider

Sky Aesthetics

Sky Aesthetics Training

Funded Beauty & Nail Qualifications

Sky Aesthetics is a VTCT-approved training provider delivering funded beauty therapy and nail technology qualifications through the Advanced Learner Loan facility.

Before working with us, learner acquisition relied on organic social posts, word of mouth and manual follow-up. Enquiry volume was inconsistent and there was no structured process for screening eligibility or booking registrations.

We built the full system — targeted campaigns, course-specific landing pages, an eligibility survey, automated follow-up, registration booking with reminders, and a visible pipeline so the team could see where every learner stood.

80+

Learners enrolled

4

Nail tech classes filled

2

Courses at capacity

Both the nail technology and beauty therapy courses were filled to capacity — over 80 learners screened, registered and enrolled through the system.

“Before Sarum Digital, we were relying on word of mouth and the odd Facebook post. Now we have a consistent flow of eligible learners booking registration every week. The follow-up system means nobody falls through the cracks.”
NA

Noreen Aslam

Sky Aesthetics Training

The Cost of Doing Nothing

What empty places are costing you

££170
15

Estimated Annual Loss

£132,600

Per month

£11,050

Missed / year

780

FAQ

Frequently asked questions

No. We build and manage the full enrolment pipeline — from advertising through to registration attendance. We deliver enrolled students, not names on a spreadsheet.

Established UK beauty, aesthetics, nail, hair and laser training providers delivering accredited qualifications. You need approved courses with confirmed start dates and available capacity.

We check whether your area is available, ask about your courses and current enrolment process, and explain how the system would work for your specific setup. If it's not a fit, we'll tell you — and you'll still leave knowing where your pipeline could improve.

No. We only work with training providers delivering accredited qualifications. If you're looking for treatment bookings or salon clients, we're not the right fit.

Primarily VTCT Skills, ITEC and other awarding body qualifications — typically Level 3 and Level 4 in beauty therapy, nail technology, hair, barbering, laser and aesthetics. We work with both funded and private courses.

We won't run campaigns for competing providers targeting the same geography and qualification. If you deliver Level 3 Beauty in Birmingham and we're already working with another provider there for the same course, we'll be upfront about it.

The initial build — campaigns, landing pages, surveys, automation sequences — typically takes two to three weeks after onboarding. The exact timeline depends on how many courses and locations are involved and how quickly we receive your course information.

No. We build the system around your existing process — your locations, your calendar, your documents checklist, your team. The goal is to deliver pre-screened learners into the workflow you already have.

Targeted Meta advertising (Facebook and Instagram) focused on the real reasons adults search for vocational training — career change, qualifications, upcoming course dates, recognised credentials. Each campaign is written for your actual course, not a generic template.

Yes. The screening, follow-up and booking system works for any source. If someone enquires through your website, a Facebook DM or a referral, they can enter the same pipeline and receive the same structured follow-up.

You get access to our app — a purpose-built dashboard showing every learner's status from new enquiry through to enrolled. Your team can see who needs follow-up, who has a registration booked, who attended and where documents are outstanding.

We discuss commitment terms on the call based on your course calendar and intake schedule. We want to work with providers who are serious about filling courses, and we invest significant time in the setup — so we look for a reasonable working commitment from both sides.

That's normal. The best time to start building the pipeline is well before the course start date, so that by the time registration opens you already have a pool of screened, interested learners ready to book.

Most agencies deliver impressions, clicks or leads and leave the rest to your team. We build and manage the entire process from advertising through to registration attendance — including follow-up, screening, booking, reminders and reporting. You're not buying marketing; you're buying a full enrolment system.

Limited availability — one provider per area

Check if your area is still available

We work with one training provider per area. Book a call and we'll review your courses, current process and how we can start filling your classes.

No obligation. If it's not a fit, you'll still leave knowing where your enrolment pipeline can improve.